Strategy, coaching, & Experience design

Deviate from the common rule.

Life is full of contradictions - things that on the surface don't seem to go together. In fact, many times I'm the thing that doesn't quite fit with everything else around me - the mom with the nose ring, the American completely at home on other continents, the business owner without the fancy college degree. Yet, every piece is perfectly me.

Others see things that don't go together, but I see how they can connect. These connections add richness and meaningful impact to my experiences. And, that is what I am passionate about helping others do - designing and executing strategy with such intention and direction, that everyone else knows exactly what your mission is. It gives you a deeper connection with the people you serve that translates to deep impact, lasting influence, and experiences that leave you changed. 

Just because you can't see it doesn't mean it isn't there. 

Over the last 20+ years, I've gained a range of perspectives spanning multiple industries, countries, and cultures. In each role, I've worked to identify gaps and the potential for new opportunities that help move missions forward and stand out in ways that are unique them, setting them apart. 

What you need is already there. It is my honor and my joy to help you uncover the potential you already possess and be a catalyst for your mission. Together, we set each other apart.


Good books, nature, travel, family, photography, design, and podcasts.

Highly valued

Humility & Humanity, Authenticity & Excellence, Service & Growth, Quality & Aesthetics, Connection & Relationship, Clarity & Consistency, Nuance & Semantics, Curiosity & Creativity

not on the agenda

Quick fixes, chaos, confusion, low-value products & services, narrow vision, unintentional design, popularity, superficiality, status quo 

agree? we're probably a great fit.

let's work together

MAKING your vision come alive

You hold the keys to your success. Whether you are just getting started or you've been pursuing your mission for a while, let's create the blueprint that your vision needs to stand out and grow. The world is waiting for you! 


If you're curious...


Uniform color - black


My assistants have four legs and don't wear clothes to work.


people-first - always


I don't drink coffee.coca cola CLASSIC or earl grey for me. 



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