services
What We Do
When your stakeholders (anyone involved in what you do -customers, donors, constituents, employees, vendors, board members, etc.) share about their experience with you, the word "but" shouldn't be included in their description.
"The doctor was great, but the rest of the staff barely acknowledged me. The chain is wonderful but my order is never right at this location. They tell great stories and cast great vision, but I can't tell if they actually accomplish any of it."
It only takes one "but" to ruin the entire experience, break trust, and minimize your impact. We help you define, design, and deliver clear, consistent service experiences so that hearing a "but" becomes the anomaly, not the norm.
Anomaly pairs both design thinking and systems thinking with years of business experience, to solve your brand problems.
What does that mean for you? Design thinking is human-centered - people, emotion, and connection are accounted for. Systems thinking looks at solutions from a holistic perspective - how each part affects the whole. And, a strong business perspective and operational knowledge keep everything aligned to your goals. If that sounds good...
You're in the right place.
Ways to Work Together
Brand Strategy
This is the foundation for every aspect of your work. Start with the basics and expand to address specific areas of concern.
Implementation
You have a solid strategy. Now what? Fully implement your strategy with a personalized workshop or consulting.
Experience Design
Reinforce your message without saying a word. Create seamlessly integrated brand experiences for your employees, customers, donors, or yourself.
brand strategy
Odds are, you don't have a business problem, you have a brand problem.
Strategy creates a unifying idea by which all other decisions are aligned. It makes every decision intuitive. When you don't have an effective strategy, you tend to execute a multiple approaches from individual contributors that may not align with your vision, mission, or values. Why is that important? It affects people's ability to trust and connect with you. If you aren't clear and your actions don't match your words, the "buts" creep in causing your mission to suffer.
A GOOD FIT FOR YOU IF:
Have no brand, no strategy, need a rebrand, or are experiencing problems/frustrations in sales, service, retention, culture, marketing, or engagement.
Implementation
Strategy on its own isn't enough. You have to integrate it into every aspect of your work.
A GOOD FIT FOR YOU IF:
You have some strategy but don't know how to operationalize it, your marketing and engagement has slowed, or you have internal/culture issues.
Strategy + Execution = Results
You have to work your strategy to see the results, but it can be challenging to bring them to life. Each implementation is personalized and can be facilitated in workshop or through consulting services. No matter the format, you'll be able to deliver a seamlessly executed strategy
Experience design
When you are ready to take your strategy and implementation to the next level, experience design can set you apart.
Authentic experiences strengthen your reach, influencing culture and building community. Intentional, well-branded experience designs are blueprints for specific interactions and touch points that reinforce your messaging without saying a word.
A GOOD FIT FOR YOU IF:
Have a fully implemented strategy and are ready to grow - employee, donor, client/customer, service, and travel experiences.
Our Manifesto:
“Opportunity lies in the unlikely, the unseen, & the underestimated.”
- amy v.cates
WANT IN?
Let's get started...
Tell us how we should reach out and we'll connect on the best way to move forward.
